Work / Methods Group

Methods Group Branding a data giant

Methods Group is a 60m umbrella of industry leading technology firms working under an holding company. They recently took the decision to consolidate all brands into a single company to make a bigger impact on the private sector. Going head-to-head with the ‘Big Four’ meant that they needed a recognisable brand that had a clean boldness, yet catered for the grey-haired leaders of big business in their new market with a sense of established familiarity.

The brief stated that they needed a recognisable brand with a clean boldness, yet met expectations for the grey-haired leaders of big business in their new market with a sense of established familiarity. ‘On the sharp edge of normal’.

Methods Branding at an Event
The Methods Logo in Reverse