When a young arbitor came to us with his plan for tree-felling world domination, we were delighted to help give his start-up some much needed firepower.
With his competition often appearing unsophisticated in their commercial approach, we saw the opportunity to stand out with a clean, smart and professional visual language. The result sets him apart from his more established rivals and has even inspired him to begin developing a protective clothing range.
Branding / Logo design
When researching the market, it became clear that as a trade, arbitration lacked a strong brand in the arena. Our client wanted to create something modern and professional that stood out both online, and as he drove past in his branded truck.
The response was, using an earthy palette, to create a bold, workman-like typographic logo with a feature in the negative space.